Scuderia Zagreb

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Zagreb Design Week
Design Festival visual identity
May, 2018 | Visual Identities, Posters
Zagreb Design Week
Visual Identities, Posters client Scuderia Zagreb project Design Festival visual identity year 2018

Visual identity is based of the fact that Croatia has no design critique. There is a lot of design exhibitions in Croatia that give out awards to the best designers, but the critique is non existent. Main elements of the new identity are the laudatory tick and the negative cross mark. Their role is to engage the audience to express their thought about what is good design and what isn't. They have to know how to differentiate the two and learn how to express their beliefs.

coauthors:
Zita Nakić
Iva SIndik
Andrea Sužnjević

catalogue collaborator:
Barbara Bjeliš

event photographs:
Karla Jurić
Matej Jurčević

art installation authors:
Maja Subotić Šušak
Slavica Farkaš

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Visual identity is based of the fact that Croatia has no design critique. There is a lot of design exhibitions in Croatia that give out awards to the best designers, but the critique is non existent. Main elements of the new identity are the laudatory tick and the negative cross mark. Their role is to engage the audience to express their thought about what is good design and what isn't. They have to know how to differentiate the two and learn how to express their beliefs.

coauthors:
Zita Nakić
Iva SIndik
Andrea Sužnjević

catalogue collaborator:
Barbara Bjeliš

event photographs:
Karla Jurić
Matej Jurčević

art installation authors:
Maja Subotić Šušak
Slavica Farkaš