DropSept and DropDefence are innovative ophthalmic preparations against common infections, but also for protection against UV light and blue light from the screen. The packaging is designed in such a way that the main motif is a stylized eye, and the main purpose of the preparation is subtly highlighted inside the eye. Continuing on the packaging, the visuals for the campaign continue to use the eye symbol, but the many benefits of the product are communicated through different graphic textures that simulate eye conditions that need to be treated.