The concept of the visual identity of the Paninaro sandwich bar is based on the idea of ​​a place to gather and enjoy quality paninis inspired by Italian schiacciata sandwiches. Dubrovnik Paninarci were created, which look like the people of Dubrovnik and enjoy delicious sandwiches on the go. The name was inspired by the subculture of young Italians in the 80s in Milan who stood in front of Italian panini bars and propagated fast food, expensive brands, cars, synth and enjoyment of life.